TOP TEN MARKETING TIPS

By Richard C. Miller

rmiller@monseesmayer.com

KANSAS CITY OFFICE
4717 Grand, Suite 820
Kansas City, Missouri 64112
(816) 361-5550
(866) 774-3233

SPRINGFIELD OFFICE
1021 E. Walnut
Springfield, Missouri 65806
(417) 866-8687
(866) 774-3233

PERSONAL INJURY AND WRONGFUL DEATH LAWYERS
www.monseesmayer.com

1. Understand your business:

– develop a mission statement
– identify your target market
– have a short, medium and long term plan
– develop an exit strategy

2. Assess what got you here:

– tracking existing sources
– quarterly and annual summaries of business sources
– identify what you do right
– personal strengths

3. Know what to market:

– solving client’s problems
– providing clients with opportunities
– adding value to the legal experience
– people do business with people they respect

4. Project your light:

– you reflect on referral sources
– you illuminate the client’s shadows
– select a medium that adds wattage
– shine it about 360 degrees 24/7
– focus from a single source

5. Utilize your resources:

– team approach to service
– horizontal/vertical planes
– everyone is in charge of marketing

6. Differentiate yourself from the pack:

– go where no one has gone before
– find your special purpose
– reinforce uniqueness with a tool

7. Develop name recognition:

– become synonymous with a practice area
– search for related paths to your door

8. Do not just say no:

– provide a solution
– stay involved
– be accessible

9. Evaluate effort effectiveness:

– build on feedback
– know what is working and what does not
– compare cost vs. benefit
– constantly reassess available mediums

10. Care:

– about your clients’ problems
– about your employees
– about your community
– about your family
– about your happiness